4 Tips To Improve Communication In Subcontract Manufacturing

Posted in Operations Improvement on January 28, 2013


As British film composer John Powell once said, “Communication works for those who work at it.” Open communication with team members, business partners and clients is essential to your subcontract manufacturing business.

Communication and collaboration is the secret ingredient for advancement and innovation, according to an article on TedMag.com. Great leaders know how to communicate.

This communication needs to have the right balance between technology and face-to-face meetings. Also, “no holding back” must be the motto for open communication.

Sharing information, if done properly, can be an effective tool to advance your business. Just remember that sharing and listening are the key virtues here. Sharing builds trust. It’s important to listen as you share.

The TedMag.com article offers four tips for improving communication in your business.

  1. Communicate clearly and broadly: Do you understand every piece of your channel clearly? Two-way communication is the key, especially in a channel environment. Suppliers must be cognizant of the needs of their channel partners.
  2. Strike a balance: How do you communicate different messages with different audiences and different mediums? You’re dealing with a wide span of generations of workers and customers. While technology is great, don’t forget handwritten letters. Use a 360-degree approach to communication. Social media is important, but so are more traditional forms of communication.
  3. Never forget face-to-face: Technology will never replace the face-to-face interaction vital to customer interaction, especially when it comes to problem solving. A customer wants to work with an actual person, and human interaction is the key to “trust and long-term partnerships,” the article notes.
  4. Reach out to others: If you maintain open communication and collaboration between industry professionals, you can work together, share ideas and innovate faster.

Source: TedMag.com, December 2012

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